Writing sales copy is an art form and can take a very long time to learn unless you have some good training. The problem is that actually explaining how to write good sales copy is very difficult. I have been thinking about creating some content on this area for a couple of years now but have never really known where to begin.
It has constantly frustrated me as its such an important area of online business no matter what you are doing… sales copy (or sales writing) is used everywhere. In Google ads, affiliate sites, sales letters for info products, product reviews, lead capture pages, physical product descriptions etc etc. Essentially anywhere where you want people to take action …and getting people to take some type of action is what internet marketing is all about!
Luckily, my frustration is no-more because Alex Taylor from IMfives.com has kindly donated his incredible ‘Sales Letter Blueprint’ manual to IMA. It is a fantastic guide that successfully explains how to write good copy. The guide focuses on ‘sales letters’…however, you can take the information provided and use it in a variety of ways to aid you in any situation where you have to write copy, including the instances I mentioned a moment ago.
Download it now, and also make sure to visit Alex’s site too!